$80 to $150 clicks, same fight
Every PI firm in the market is bidding the same keywords. CPCs keep rising. Intake quality does not.
For personal injury firms already buying ads
PI clients already ask ChatGPT first. Does it recommend your firm?
PI firms are already appearing inside ChatGPT. Most of your competitors are still pouring six figures into $100+ clicks. We help established injury firms get found, recommended, and advertised in the new AI search layer, without blowing up the intake team.
- We only take on a limited number of PI firms at a time, so your account isn't competing with a roster of other industries.
- Made for firms that already advertise (Meta / Google)
- Strategy call only. No course pitch, no upsell.
Chicago, Illinois•Meta + Google media buyers•PI firms only
Google still works. It is just no longer the only courthouse.
Clients now ask ChatGPT first
“Best injury lawyer near me after a wreck” is becoming a conversation, not a blue-link list. If the model doesn’t know you, you don’t exist.
Ads inside the chat are new and scarce
Early movers in conversational ads and AI citations will lock category language before the rest of the bar notices.
What the strategy call covers
01
ChatGPT / AI visibility audit of your firm vs. 3 local competitors
02
Whether your entity data, reviews, verdicts, and site can be cited by models today
03
Whether conversational / ChatGPT ad inventory is a fit for your practice and markets
04
A recommended 90-day plan: GEO + creative + tracking so signed cases are attributed
Who this is for, and who it isn’t
For
- PI or plaintiff firms already spending on Meta or Google
- Identifiable owner, managing partner, or marketing director
- Real website, real cases, real markets
- Willing to treat AI search like a media channel, not a blog experiment
Not for
- Brand-new firms with no ad budget
- SEO-only shops looking for a free ranking checklist
- Anyone who wants “a ChatGPT prompt pack” instead of acquisition
Why now, and how this actually works
The window is open now
PI cost-per-click keeps climbing while AI search adoption keeps growing. Firms that show up inside ChatGPT now are building a lead before the rest of the bar catches on.
Small team, direct access
You work with the person actually doing the work — no account managers, no hand-offs.
No fit? We’ll tell you straight.
No pitch, no fee for the audit call. If we can’t help, we’ll point you toward someone who can.
Founding Partners
Now booking our first cohort of PI firm partners. Early partners get strategy, creative, and attribution setup before the model opens to a wider roster.
If you’re already buying attention, buy it where the questions are moving.
Send the firm. We’ll tell you in plain English whether ChatGPT is worth a test in your markets.